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White hat SEO is not just about subsequent guidelines, but is about making sure that the content a search engine indexes and consequently ranks is the identical content a user will see. White hat advice is commonly summed up as creating content for users, not for search engines, and then making that content effortlessly...
By 1997, search engines documented that webmasters were making pains to rank well in their search engines, and that various webmasters were even influencing their rankings in search results by filling pages with too much or immaterial keywords. Early search engines, like Altavista and Infoseek, attuned their algorithms in an attempt to stop webmasters...
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